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CAMPAIGN CAMPAIGN

click to read BopStarBaby LAUNCHES Baby2Be for Expectant Celebrity Parents (Sept.2007)
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click here to read entire press release

For the past 18 months, BopStarBaby’s MaryLenore Arsenault has maintained an ongoing list of A-List celebrities (film, television, sports and just plain famous) who are expecting, including the baby’s due date plus any additional siblings in the household.  Within 3-4 weeks of the baby’s birth announcement gift baskets of premium A-list baby products are sent to the new parents.  Each basket is personalized for the celebrity couple (girl versus boy plus acknowledgment of additional children in the household).  BopStarBaby, Baby2Be will follow the same philosophy, only this time, getting a basket of premium A-List expectant parent/pregnancy products to the celebrity couple within 2-3 weeks of the pregnancy announcement.

BopStar-PR’s success is a result of years of cultivating valuable, sincere relationships with artist’s representatives.  This unique position absolutely ensures that all baby baskets are immediately delivered to the representatives’ celebrity clients. Since the baskets are clear packaging, the representative can quickly check out the package and forward to their celebrity clients without hesitation. The response from the representatives has been fabulous with a continuous flow of personal thank you notes.  Any and all comments and feedback are shared with current BopStarBaby clients.

Clients are also updated on a monthly basis with:  recent celebrity parent basket recipients, recent thank you notes, confirmed  editorial and upcoming editorial. BopStarBaby basket participants are continually presented with additional VIP opportunities.  Recent eleven clients were placed in the Nancy O’Dell/Access Hollywood baby show & nursery planning catalogue, another 3 clients received placement for an entire season on TLC/Discovery Channel’s Bringing Home Baby and 2 clients received prime product placement a feature on Celebrity Product Picks in Pregnancy Magazine.  Recent BopStarBaby celebrity gift basket contest and giveaways have nationally in US Weekly, Country Weekly and Pregnancy and locally in Staten Island Parent & Nashville Baby Guide.

PROMOTION & PUBLICITY

BopStarBaby’s 2007 Agenda includes to promote and publicize BopStarBaby Celebrity baby baksets with contests and giveaways in magazine both nationally and locally and to aggressively promote and publicize BopStarBaby participating clients. - click here for additional information.

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